The most lagging question at the back of the mind of every SMS marketer is; “How do I send bulk SMS that converts?”
This is a very important question for any marketer. At the end of all the gimmicks, works, and sweet words, the bottom line is having your SMS turn a prospect into a customer.
In practice, this is easier said than done but be rest assured that it is not impossible. There are simple strategies your business can employ in making sure over 70% of your SMS marketing campaign converts and that customers are placing orders.
Here are 5 steps to sending bulk SMS that converts:
Well-Timed, Well-Targeted
In a previous article, we touched on targeting the right people in the context of getting subscribers to your SMS campaign; the same could be said about sending SMS that converts.
Depending on your target audience and their hours, figuring out the right people to send a text to and the right time to do so is important.
For example, if you sell real estate, the best time to send an SMS to the audience might be the early hours of the night or at weekends when folks are free to check out properties. Your target audience in this case is definitely not college students or teens.
A Grabbing first-ten-words
Since SMS lack subject lines, your chance of grabbing a recipient attention is in the first 10 words of your SMS. These are the words that appear under your sender ID.
Even though SMSes have over 98% open rate, oftentimes, recipients get bombarded with so many SMSes that they can only settle to open a few; – the ones with grab their attention right from the first 10 words.
Authentic Message Body
When it comes to SMS marketing, you get only 160 characters to pass your message to the recipient. This is no place for long explainations, flatteries or plesantries.
By keeping your authentic with a bit of sword smiting, you can successive market a product or service to your audience and get responses in return. By authenticity, we mean coming out plain with your offerings, don’t add things that are not there. Add power to your message to drive home your points.
Make them feel they need you
Ok, it’s not basically about you or your products, it’s about your recipients. People are more likely to buy a product or service if they feel they need it. So your job as a marketer is to tailor your offerings as close as possible to the needs of your market.
This is where ‘Sales! Sales! and Sales!’ kind of SMS is put aside for SMS that connects deeper with your recipients. Talk about issues they might face, the very problems they encounter, and how your offerings makes everything go Bye! Bye!
Customers buy the solution, not the product or service.
Make the buying process super easy – and let them know
Ok, so you have sent tons of SMS, you have sweated and bled and now a recipient is decides to buy your product or service – only to meet a cumbersome buying process?
What happens next? Peewwww! Gone. He losses interest, he pockets his money. You lose a potential customer.
That is why it is so important to make your buying process super easy and try to include it in your texts. Let your recipient know they can pay with a push of a button after they’ve clicked a link, stuffs like that.
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