SMS can be used for a wide range of things, from mobile marketing to setting appointments and from organizing a team to crisis management.
Many top brands have noticed the efficiency of SMS communication over the years and have migrated over 70% of their mobile marketing/communications efforts to SMS tools.
If you’ve been wondering how to make better use of SMS communication, here is what7 top brands are doing with SMS:
SMS use: Notifications and Security
The world largest social media company still recognizes the efficacy of SMS. Facebook uses SMS to send notifications about activities happening on walls to users who have enabled this feature. Business opening Facebook accounts leverage on Facebook SMS notifications to get more work done and never miss a reply, request, or comment.
Also, you can use Facebook SMS to make your account security stronger. To do this, simply activate the functionality which enables Facebook to send you a text message every time you sign in from a different device.
SMS use: Customer Service
The tech giant’s phone support line offers its customers an option to receive a chat support link via SMS message while they’re on hold. This saves customers waiting time as they could just opt for the chat option and have their requests resolved.
SMS use: Event Marketing
For the 2011 Essence Music Festival, Coca-Cola launched a campaign to encourage festival-goers to send SMS messages to each other, offering prizes to the first 500 recipients. The result was that over 40,000 people attended different acts of the event. Coke has equally used SMS event marketing to create many other successful events over the years.
SMS use: New Alerts
Cable News Network is the world’s largest news channel and uses text message alerts to communicate with its audience. This way CNN will keep its audience updated on what’s going on in the world including breaking news and reports from CNN. The medium is equally used as a marketing channel to make offers to the audience and reach them better.
SMS use: Tracking and Updates
Jumia is a leading e-commerce platform in Africa. The sales giant uses SMS to update buyers of the status of their orders. Once a customer places an order, Jumia automatically assigns a number/code to that order which the buyer can use to track the status or position of his/her order. The update is sent via email and SMS.
SMS use: Marketing and Updates
IKEA is a famous Swedish brand of furniture, home accessories, and kitchen appliances. The company enables its customers to know what’s new at their local IKEA branch via SMS alerts. A customer can subscribe to their SMS program and get notified about all the exclusive offers, new products, or any other updates. This way, IKEA generates revenue from a section of its customers who do not visit their stores often or follow the company’s website updates.
Other top brands utilizing the gold-mine of SMS communication includes: Reebok, Express, Amazon, Tommy Hilfiger, Pepsi, etc.
This proves that a business has more than one use of SMS communications and SMS marketing shouldn’t be the only thing that comes to your mind. No matter the size of your business, whether you operate a top brand or a small business, SMS remains an effective, cheap, and faster means of communicating with target audience and growing your business.
Use SMSexperience to keep your customers updated on your special offers, provide them with quick customer support, and simply remind them of your business. To get started, create an account with us to get 10 free SMS units for a trial!