SMS marketing and Email marketing are both fantastic marketing channels for any business. Each holds unique benefits in the way they deliver information to your current and future audiences. Emails are great for pictorial content and design, but when it comes to effective communication with recipients and the overall effect of marketing campaigns on ROI, SMS marketing has the upper hand.
In this article, we try to explain the several ways SMS marketing beats Email marketing in modern times:
1. Open Rate
With 2.4 million emails sent per second to account for the 269 billion emails sent per day, our inboxes are pretty congested. People just don’t read through all the emails they get in a day. And yes, that can be as many as 121 emails per day with nearly 50% of those being spam.
Text messages have a 98% open rate compared to 20% of emails which means your text messages get read. Recipients don’t need to be connected to the internet to open your message. Apart from that, the average person responds to a text message within 90 seconds of reception.
2. Higher Delivery Rate
Delivery in this term means getting your content right in front of recipients. Text messages have a higher delivery rate compared to emails. This is because an average recipient receives fewer text messages per day that he actually subscribed for compared to the 121 emails per day he could receive out of which nearly 50% would end up in the spam folder.
3. Quality of Subscribers’ base
There are a number of ‘smart’ ways to get people to subscribe for your newsletter which includes hiding the ‘cancel’ button on a page where you ask them to subscribe. You end up having subscribers who do not actually need your newsletters resulting to a high opt-out rate. Not to talk of fake bot signups and spambot attacks.
With SMS marketing, your subscriber base are really people who knew what they are getting into and intentionally opt-in to receive text messages so you get to have a much better subscriber list. Little wonder why SMS marketing has a less than 5% opt-out rate.
4. Click-through Rate (CTR)
Click-through rate is the percentage of recipients that clicked through to a website via the link within an email or text message. SMS messages have an average click-through rate of 19% while the click-through rate for email marketing is 3.2%. With only words (160 characters) allowed to tell your story on SMS, a marketer can create compelling call-to-action that prompts click-throughs. With unlimited characters in email marketing, click-throughs depend heavily on how well you craft call-to-actions. Too many words and you lose readers’ interest.
5. Cost-Returns Analysis
Sending emails is way cheaper than sending text messages, no doubt, in-fact you can send emails to a certain number of recipients for free on some newsletters sending platforms. The cost of sending Bulk SMS varies from country to country. However, with an astonishing conversion rate of 46% and over 75% of people suggesting that they’d be happy to receive an offer via SMS, you can earn more returns on your SMS marketing investment than on email marketing.
How we can help!
SMSexperience is an industry leader when it comes to SMS technology, bulk SMS services, and SMS campaign management. With our in-depth SMS analytics tools to help you track your campaign performance and unbeatable prices cum superb services per SMS sent, SMSexperience can help you get your SMS campaign off the ground, flying with you towards a successful end. Call +234-706-8832-575 to speak with an agent.