How Successful Businesses Profit from SMS Marketing

It’s no news that many top companies are relying on and profiting from SMS texting. In fact, for some, SMS marketing still accounts for over 30% of their mobile marketing budget.

We published a previous article about how 6 top brands are making use of SMS texting to communicate with customers. In this article, let’s take a look at how successful businesses are profiting from SMS marketing:

They Give Options and Ask Permission

You know how annoying it is to get an anonymous text from an unknown sender ID or how it feels to be spammed? That’s a bit of how people feel when they get unsolicited SMSes or get SMSes from solicited sources at the wrong time of the day or get too many of them.

Businesses who have been successful with SMS understands the importance of letting the customer choose their own plan. They explained when they would text. They explained why. They let you make an informed choice.

Designing your SMS campaign around your subscriber’s options can take a lot of work, but trust me, it’s totally worth it.

They Keep Texts Focused on the Customer

It is easy to forget that your business is dealing with people and not automated machines. Recently I signed up for my local barber’s SMS plan. To be honest, I wasn’t expecting much from the shop but they totally blew my mind.

I got an MMS days later showing me pictures of how my current hair cut could have been better. I received tips on keeping my crew cut leveled and keeping the parting “parted”. It was as if the barbers had a picture of me when sending the texts. The result? My friends and I got our next hair cut from them (paid a bit over the normal price because I wanted some of the goodies their SMS have shared).

Your business wins when you take your customers to heart. You don’t have to know every detail or suffocate them with extreme attention. You only have to identify those buttons that keep them coming back and find creative ways to keep pressing them with responsible SMS marketing.

They Gather Feedbacks from Happy Customers

So my payment platform is great is all that. I mean, they are not after my wallet deposits or their beloved convenience fees alone. Nope.

Apart from the usual tips you expect to get from a payment service, they actually update me with SMEs investment opportunities and let me know in advance if a particular service would not be available from this time to that time – saving me stress and cost.

So why wouldn’t I give them 5 stars via SMS rating polls? Smart businesses know that reviews can make or break a business. When it comes to surveys through SMS, the “make you” can really be a business’s big break!

They Create an Available Feedback Channel

Due to the immediacy and response time, plenty of experts preach about the power of social media for engaging with customers, especially customers with questions, with issues, or with complaints.

But some of your customers don’t like to use social media. Plus you might prefer that at least some of those conversations, especially when customers have complaints, remain relatively private.

Texting is the perfect way to ensure immediacy and privacy. If I have a question about a service I haven’t tried before, I send a text to my payment platform. Calls are tiring and emails can’t get me an instant response. It takes less than five minutes to get a response from them. Easy. Done.

Successful businesses go where their customers are. 20% of your customers might fancy calling in or emailing when they have an issue. However, a whopping 59% wish that they can communicate with your business via text!

In a nutshell, successful businesses know to deliver services in a totally personalized and easy way. That is waht SMS communication is all about. If a simple saloon can figure out how to make their customers look forward to their next moment in the shop via text , your business should be able to do better.

To kick-start an amazing SMS campaign that truly converts, try SMSexperience; Nigeria’s top bulk SMS service provider.