The most modern definition of marketing today is simply ”personalization and building relationships’. While there are wide varieties of digital marketing tools out there, only a few really relate to the target audience at personal levels.
Digital marketing avails marketers the chance to create attractive content that will seduce potential customers. With tools like email marketing, push notification, web copies, landing pages, and others; there are a lot of ways to share attractive content. But this is probably only 25% of a marketer’s job. A bulky 75% of your job as a digital marketer lies in follow-ups, ensuring conversions and customers’ loyalty, growing brand, increasing leads, etc. All the grueling works that connect with real people and makes the money.
That is where SMS marketing comes in. The world is already full of attractive content all vying for the audience’s attention. SMS allows personalization of marketing efforts, creation of interactive experience with the customer which ultimately aids relationship building. Here are 4 ways SMS stands out as a digital marketing tool:
Engage with audience that really matter
There is a difference between audience and quality audience. Better to get 10 consistent conversions from 100 contacts than getting 1 conversion from 500 contacts. The difference lies in the quality of the audience. Because recipients intentionally opt into an SMS campaign, they are likely to respond to such campaign efforts better than they would respond to an email campaign entered randomly. And yep, today, there are more ways to lure people into subscribing for newsletters than there is for SMS campaign.
Best Open/Communication Rate
With some 98% of people opening texts, you know your message will be seen. Compared to 15% of email marketing, it’s no brainer. More people have access to mobile phones than computers. On top of that, over 35% of mobile phones in circulation worldwide are not internet-enabled. This is where SMS knocks off other digital marketing mediums; by reaching potential customers who are not connected to the internet. With great texting skills and discipline, one could easily turn SMS into the best conversion medium.
Automation
SMS automation feature is simply unique. save time. You can apply filters and personalize messages, schedule for sending on a regular basis and increasing your chance of reaching your target market. It is easier to send short, direct reminders using SMS automation. This won’t just decrease your workload, but your customers and potential customers will feel endeared to your business which benefits your company brand image.
Easy database management is another advantage of automation. Every time a recipient joins or opts-out of your list, your phonebook is updated automatically. You save time on having to do this manually day in, day out.
Cross-Channels Capabilities
Due to its high open rate, SMS serves as a cross-marketing-channel tool. By including a link to a landing page, marketers can get recipients to sign-up for other marketing mediums such as newsletters; or follow your business social media handles. SMS can also be integrated into other marketing platforms, optimizing results.
SMS holds an integral post in every business mobile marketing plan. It is the building block for list growth and customer engagement taking advantage of the charms of mobile technology as well as penetrating markets not connected to the internet.
Get started on your SMS campaign journey. Sign up with SMSexperience today and get 10 free SMS trial units.
