Yesterday 21st of May, 2020, the world celebrated World Day for Cultural Diversity for Dialogue and Development which saw a flood of discussions and thoughts on social media. It got us thinking about the individualism of man from man and uniqueness of each culture and dialect which is, at times, so neglected in modern business….
6 Things You Can do With SMS Marketing in Real Estate Agency Business
As a real estate agent in this modern time, the real challenge might be how to create an effective way to communicate with prospects, buyers, and developers alike and how to ensure your communication channels are effective. In addition to these, agents are constantly pressured to find dynamic ways to increase home sales or collect…
Why Data Maintenance is Important to SMS Marketing
Text messaging continues to be a proven marketing strategy, connecting businesses to customers and prospects. With a trivia 5% opt-out rate, most marketers wouldn’t need to worry about subscriber retention or periodic maintenance of their subscriber list. I mean, why should you care about that when people rarely opt-out anyway? Well, while it’s true people…
7 ways to measure the success of your SMS marketing Campaign
SMS marketing has been proven to be an effective means to communicate with customers and grow your business. But how can you tell your marketing efforts are yielding good results? No matter how great your campaign is, if you don’t have appropriate metrics in place to analyze your SMS statistics and interpret what they mean,…
How to Retain SMS Subscribers and Increase Conversion Rate
In the business of SMS marketing, building a subscriber list is one of the hardest tasks there is, and no marketer would want his subscribers opting-out of their SMS plan any reason whatsoever. Although you must prepare yourself to lose at least 5% of your subscribers per year (which is healthy enough compared to the…
Blacklisted: Words to avoid when sending bulk SMS
If you’re reading this, chances are you might have encountered a block on delivery of some bulk SMS you sent, or perhaps you’re hearing about blacklisted words for the first time. It’s no news whichever way. Like it or not, there are some legality guiding SMS marketing in Nigeria. Nigeria Communications Commission (NCC) restricts the…
How to Deliver Messages to MTN numbers on SMSexperience
If you are a regular user of SMSexperience, you must have noticed over time that messages sent to MTN numbers don’t get delivered. Although prior to this issue, messages sent using SMSexperience delivers to all networks anytime, anywhere in Nigeria. The non-delivery to MTN numbers on our platform was actually due to the measures put…
8 creative ways to get subscribers for your SMS marketing campaign
When it comes to SMS marketing, getting people to willingly opt-in to your text program is the real deal. Creating the Text-to-join code is the first step actually, and you can learn how to create Text-to-Join SMS code if you don’t already know how to. Once you’ve created your Text-to-Join code, the next step is…
5 Businesses You Can Start Preparing for Sallah Celebrations in Lagos.
When it comes to celebrating Sallah (ileya), it’s always a big one. Faithfuls from all works of life engage in the icon celebration, making necessary expenses to enjoy the season with their loved ones. If you are racking your brains, thinking of how you can tap into the sure money that would flow and earn…
Is SMS Marketing Legal in Nigeria?
So you decided to throw caution to the wind and try SMS marketing? Great! You’re on the right track because SMS marketing is still a great mobile strategy for growing your business. However, certain telecommunication laws per country regulate how individuals and businesses can utilize bulk SMS for marketing purposes. Don’t lose heart now, we’ve…